Connect with us

Hi, what are you looking for?

Business

Waitrose braced for boost from King Charles's Duchy originals brand

Organic - King Charles founded the Duchy Originals brand in 1990 when he was the Prince of Wales to sell Home Farm products at his Highgrove country house.

Waitrose braced for boost from Duchy originals: luxury grocer says he should get a boost from King Charles brand

Waitrose is bracing for a surge in sales of its Duchy Originals range, which was started by King Charles in 1990.

The luxury supermarket said sales of the line, which includes vine tomatoes, green beans and blueberries, are likely to get a boost.

Related:  King Charles and siblings enter Westminster Hall to hold vigil for their mother Queen Elizabeth II

Waitrose chief executive James Bailey said: “People are more reflective. You will probably see increased support for those Duchy Organics products in the medium to long term.’

Charles founded the brand in 1990 when he was Prince of Wales to sell Home Farm products at his Highgrove country house.

He has been a proponent of organic farming since turning Home Farm organic in 1985.

Duchy partnered with Waitrose in 2010 and has since become the UK’s largest organic food and drink brand.

The first product was the Duchy Originals oatmeal cookie. The range now covers 300 products.

In 2020, Charles relinquished control of the farm. He stayed organic and kept his association with Waitrose.

Related:  Michael Keaton, 71, brings his blonde girlfriend to the Emmys

You may also like

Click to comment

Leave a Reply

Your email address will not be published.

Advertisement

You May Also Like

Latest

The royal beekeeper, in an arcane tradition believed to date back centuries, has informed the hives kept on the grounds of Buckingham Palace and...

Latest

Paul Collingwood insists England are ‘not going to change’ their aggressive approach after a disappointing first day against South Africa and backs bowlers to...

Australia

Apple is targeting September 7 for the launch of the iPhone 14, three Apple Watch models and new iPads, but the company may raise...

Latest

Ministers praised The Mail on Sunday’s Save Our Parks campaign as they provide a much-needed boost of £9 million for 100 new and improved...