As a business owner or marketer, we’re always on a lookout for new and unique ways to attract new customers and retain the old ones. And Valentine’s Day is indeed a great time to leverage the occasion to reach out to new customers and boost your sales.
Although Valentine’s Day originated in the United States, India isn’t far behind in joining the celebration of love. When it comes to choosing the perfect Valentine’s Day gift, most Indian customers prefer to look online. Given this circumstance, e-commerce businesses and online stores need to put their game mode on in order to profit from the holiday.
Here are 5 Valentine’s Day ideas you should not miss out on, if you are a marketer or business owner.
Identify the Right Target Customer Segment
Various segments of people celebrate Valentine’s Day in a certain way. So, It’s critical for you to know who wants what. For example, married people prefer romantic experiences like candle light dinner over gifts.
On the other hand, you should not miss out on the people who are not in a relationship because they celebrate self love, gifting yourself has become a thing.
Timing Matters
As most purchasers procrastinate, Valentine’s Day is known for being a holiday where most shopping is done at the last minute. As a result, you may use guilt to persuade those last-minute customers. There’s no better way to convert chronic procrastinators into consumers.
To attract such buyers, you’ll need to start planning your content marketing strategy early. Marketing techniques such as Adwords, push notifications, and email campaigns, on the other hand, should begin about 15-20 days before Valentine’s Day and ramp up during the week.
You can also try to provide fast-paced delivery to your last-minute customers. This allows them to ensure that their gifts reach their loved ones, even if they are purchased at the last minute. This is a terrific way to persuade your clients to trust you and keep them coming back.
Use Valentine Themed Targeted Pop-ups
Not all your customers will read an email newsletter you will send. Rather a quick pop-up or push notifications are a better way to remind them about the sales that are going on in your store. You can even convert 50% of the people who visit your website into your retaining customers by leveraging pop-ups and push notifications.
You can play with colours that symbolize love while creating those pop-ups. Bright colours like pink, blue bring the most conversion. To add to the fun factor, You can also use discount wheels. So, let your imagination go wild and create click worthy and fantastic pop-ups.
Introduce a Limited Edition Item
Many of your customers like to go offbeat when they are considering gifting options for their partners.
You can release a limited edition product solely for Valentine’s Day to relieve them of the fear of coming off as cliche in front of their partner
And promote those things in such a way that heightens the FOMO factor in your potential clients.
If you’re a fragrance company, for example, you can introduce a new valentine-themed perfume and inform your customers that these items are selling out. They’ll want to grab them and send them to their partners right away.
Create Unique Valentine’s Day Campaigns.
If you look at most Valentine’s Day advertising, you’ll notice that they all have similar themes. And, let’s face it, not every brand’s goal coincides with Valentine’s Day. Whether or if your company is valentine’s day-friendly, you can still join in with funny promotions.
You can take one of two approaches to this: either try to attract people who are already in a relationship or help singles in expressing self-love.
Design campaigns, write appealing copies, and create enticing graphics that align with the nature and USP of your business.
Zomato and Swiggy, for example, run ads that are hilarious, quirky, and, of course, outstanding throughout their social media platforms, push alerts, and emails.
You can take inspiration from these brands.
So, these were some Valentine’s Day ideas you can use to promote your brand, increase conversion and boost your sales. Let us know if these tips have helped you achieve your marketing goals. We’d be eager to know your story!
